SWOT & PESTEL Analyses for Google

SWOT analysis has been around for over 50 years, and its popularity is definitely no fluke. SWOT is an easy-to-use tool that could be useful in almost any situation, but on the flip side, its power is often overlooked because of its simplicity.

In this session of BOC, we took on the role as Google's consultants to give Google a quick analysis using SWOT and PESTEL techniques. Beneath Google's glorious and shiny armor, does Google also have some potential threats? Moreover, following Sergey and Larry's recent departure from Alphabet, what's next in store for the tech giant?